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Why Email Marketing Works

You’ve heard of email marketing before. Maybe you’ve wondered if it’s right for your small business, or just enjoyed a well-put-together email from a brand you follow. But with social media so prevalent, surely email must be dying… right?

Have you ever thought about how many email accounts there are in the world? As of 2019, there are 3.9 billion active email accounts in the world. That’s billion, with a b, and those are just the ones that are actively used.

Let’s put that number in perspective. Everyone you know has a Facebook account, right? And all of them have hundreds of friends, all of whom have hundreds of their own, creating a web of accounts so large it’s hard to picture. All of those Facebook users and all of their friends only make up 2.6 billion accounts. Even if we add all of Twitter to the mix, it’s only another 310 million accounts.

Add that to the fact that everyone has a smart device in their pocket that they can use to check their email at a moment’s notice, and it’s undeniable: email is leaps and bounds ahead of social media in terms of reach, and a staple of our day-to-day lives.

Marketing is always evolving, and businesses are investing more time into informational resources than ever before. Infographics, video tutorials, e-books, customer testimonials; new types of learning materials crop up every day. But even with consistent changes, one thing stays the same: email is still the best way to distribute these resources to your audience.

When you send your marketing content through email, your recipient has access to it until they choose to delete it. Unlike social media, where ads disappear after a few moments, your content stays on hand for your reader to look it up whenever they want (instead of a fruitless hunt through their Facebook timeline). When they’re telling a friend about the neat offer they saw and go to search their inbox, there you are: steady and reliable.

Another major reason email marketing is so effective is its trackability. With the raw data of clicks, opens, and unsubscribes always available, you never have to wonder how you’re doing. If you post on social media, you run the risk of not knowing why an ad didn’t work. Maybe traffic was bad that week, or the ad went up at the wrong time of day. With email marketing, SMTP responses tell you in real time what happened not only with each campaign, but each recipient.

Take the guesswork out of marketing. With the right email software, you can take your marketing to the next level and change your business forever. May we recommend ListMarketer?

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